Royal Selangor

The Royal Selangor Pewter: STP Strategy and Marketing Mix. (Written by: Wong Eu Jun of DIA201204. ) Founded by a man named Yong Koon in 1885, Royal Selangor Pewter is a Malaysian pewter manufacturer-retailer which has since become the largest global brand leader in the line of pewter objects manufacturing and a prominent one in the metal craft industry. It is also recognized as a very highly celebrated Malaysian brand icon because of the success that it has gained throughout more than a century of existence. Looking at what Royal Selangor has done, it is needless to say that Royal Selangor has expanded its product range beyond mere pewter objects to a broader variety such as certain glassware and jewelry. Due to the fact that Royal Selangor made such a bold move by venturing into foreign shores, it cannot be denied that the company is bound to face a myriad of possible challenges if it were to carry on with what it is doing. In this case, having a well-planned STP strategy which allows the company to identify its intended market segment thus enabling the company to single out specific groups of buyers would be a very beneficial move. At the same time, it will also help Royal Selangor to set its target market and position its brands in which as we can see, it is already something that they have accomplished because Royal Selangor is a high-end luxury brand name in the minds of many and that the company makes pewter objects of the best quality. Therefore, on a personal level, I’d like share my insights on the STP strategy and marketing mix of Royal Selangor. STP Strategy: Royal Selangor has been able to divide and partition their market segment in a somewhat organized manner. From where I see this, Royal Selangor has catered to a couple of highly notable figures such as the likes of the former U. S President Bill Clinton, Hollywood actor Mel Gibson and lifestyle talk-show host Martha Stewart. Notable figures like celebrities and political icons are supposed to make up a large portion of Royal Selangor’s market segment because they likely come from the higher-income group which is why they would therefore behave in a very lavish way. In addition, the company also creates trophies for major sports events and tournaments like the Petronas Malaysian F1 Grand Prix and the Sime Darby Golf Tournament. This means that Royal Selangor already has a few clear-cut market segments which consist of notable figures, other companies or organizations that need to have pewter objects given as gifts or prizes and probably higher-income people who are likelier to have a stronger purchasing power of buying luxury goods and that is just what Royal Selangor makes; pewter objects that are categorized as luxury goods. Also, I believe that another group of buyers that are a part of Royal Selangor’s market segment would be people who want to decorate their household with pewter objects. From a personal point of view, I have been able to notice that a lot of affluent people tend to display pewter objects and glass wares in their homes for ornamental purposes because they are characterized by their desire to flaunt their status and hence, this leads me to believe that these people are also a part of the market segment of Royal Selangor. Now, as I further on to the target market of Royal Selangor, it seems like as though there are only a couple of target markets that Royal Selangor focuses on and these target markets tend to be very niche ones. The first would be notable figures, as I’ve mentioned earlier in the market segment. These people play a very pivotal role as customers and actual buyers of Royal Selangor and its products and the strategy that Royal Selangor has come up with to satisfy their needs and wants is by creating beautiful tableware, wine accessories, jewelry and various luxury products. As we speak of this, the fact that Royal Selangor is a leading brand when it comes to pewter objects and other accessories is already an advantage for the company because this group of people would feel a need to purchase pewter ware and other luxury items from a well-renowned company like Royal Selangor. Moreover, Royal Selangor also forges rather good entrepreneur ties with sports organizations like Formula 1 by manufacturing their trophies. This is an example that clearly tells us that organizations like Formula 1 are also part of the target market of Royal Selangor. In this circumstance, Royal Selangor fulfills the need of Formula 1 to have a pewter trophy made for a grand prix. Moving on to how Royal Selangor positions itself, it is without doubt that in the Royal Selangor sets itself apart as being the leader of its industry. This is why Royal Selangor is able to attract its buyers because they already know that Royal Selangor is second to none in the metal craft industry. Furthermore, Royal Selangor incorporates very unique designs and excellent craftsmanship in their products. This is the reason Royal Selangor allows itself to be ingrained in the minds of its customers that it is the top pewter objects manufacturer that produces the best pewter objects and other accessories. Secondly, the international reputation of Royal Selangor as a brand that has catered to notable figures is also possibly a reason why the affluent are willing to buy its products. This could have created a mindset psychologically because people are going to believe that Royal Selangor is a brand that has been used by people of celebrity-like status. Marketing Mix and the 4P’s: Product: Considering the fact that Royal Selangor has transformed itself into a highly-revered pewter object manufacturing company synonymous with quality, I feel that it is necessary for the company to have a well-controlled marketing mix in order to monopolize the industry. First and foremost in the marketing mix, Royal Selangor already possesses the trump card of having products that are superior in terms of quality and design. Besides that, the variety of products will also appeal to more market segments since Royal Selangor no longer focuses on just pewter objects. Packaging wise, from what I’ve seen, Royal Selangor packs its gifts in very elaborate boxes and packages like those of wedding-ring boxes so the packaging itself is something that most people may possibly be attracted to. As the common belief exists, ‘’you pay more for the packaging than the goods sometimes’’. This is why the packaging of Royal Selangor is equally important as a part of the product’s characteristic because it is what helps the products to stand out by enhancing its attractiveness. Promotion: Although advertising and other promotional activities have never really been done on an exceptionally large scale by Royal Selangor, one will notice that the company predominantly relies on the use of print media as their primary media platform of advertising despite a few marketing communication events being held probably to gather a bigger crowd. By doing so, they have been able to successfully enforce their tagline ‘’ Pewter has a new attitude’’ with the use of print media. From what I’ve noticed based on a personal observation, there are a lot of Royal Selangor print advertisements like posters and billboards in these 2 places particularly; Central Market and Suria KLCC in Kuala Lumpur. This could possibly be because these 2 areas are frequented by high-income people and not to mention the definite fact that there are a lot of handy-craft and pewter ware for sale in these 2 places. Place: Where Royal Selangor sells its products has never really posed a problem to the sales it generates every now and then. As I take a look at the retail outreach that Royal Selangor has been doing, it is undoubtedly a good idea for the company to make its presence in higher-end shopping destinations because it obviously does a lot of good by strengthening the prominence of the brand Royal Selangor. International expansion is also a very bold move because by venturing into the markets of other countries, it allows the company to attract more customers and set more target markets beyond the confines of the local market segment. This attests to the fact that Royal Selangor has indeed brought the brand beyond the Malaysian target market because in the 1970’s era, the company began selling it products abroad in stores like Harrods’s in UK, Myers in Australia, Mitsukoshi and David Jones. This bold move had initiated the global expansion of Royal Selangor and therefore, the brand could then succeed beyond the regional and local market. Price: The money factor plays an indispensable part of Royal Selangor’s marketing mix because as we all know, what ultimately matters at the end of the day, to most people is how much they have in their wallets. This is why the prices of Royal Selangor are closely linked to the target market the company focuses on. As we all know, Royal Selangor is a company that sets high prices for its products probably because the company dominates the metal craft industry as well. Discounts, as most customers and buyers would expect, are not so easy to come by because if the company were to lower its prices, there will be no standardized price and it will definitely be a loss to the retail outlets. Opportunities and Threats (External Environment): Nobody denies that almost all companies are bound to face its fair share of threats and opportunities, therefore, the same would go for Royal Selangor as a manufacturing company that has existed for more than a century. On the positive side of things, an opportunity that Royal Selangor has would be its long existence as a Malaysian brand icon and one of the earliest Malaysian brands that dates back to the pre-Independence era. So in this case, the company’s strong position as the market dominator definitely gives them the opportunity. Secondly, the broad product range that the company offers that is recognized worldwide is also another opportunity for the company because I feel with this, it is the key for the company to sell its products abroad at a much better pace because it builds the brand recognition at an international level. If there are opportunities that the company might possibly have, it comes in an inevitable package because there should also be some underlying threats that the company is likely to face. As the saying goes, ‘’when there is life, there is death’’. So assuming that the situation is similar, one of the threats that the company may face is an economic recession. In short, when the times get tougher and inflations start happening, people will most likely cut down on luxury products. At the same time, they might have problems adapting to other target markets even though they are a dominant force when it comes to manufacturing pewter objects. For instance, if Royal Selangor were to sell its products in the jewelry market, they could face fierce challenges from jewelry companies like Poh Kong, Habib, Tiffany & Co if these other companies lower their prices. This is when the factor of price intertwines with the purchasing power of the buyers should there be an economic recession because in that case buyers tend to opt for the cheaper brand. In final consideration, Royal Selangor is able to manage its marketing mix very well and it has done a tremendous effort in boosting the economy of the ountry as a manufacturer that exports its produce to foreign lands. Thanks to the right marketing strategy and not to mention, quality control being just as important, these have made what the company is today; a leading brand in the industry of pewter objects manufacturing. Last but not the least, being a leader of an industry that is almost certainly unchallenged is what gives Royal Selangor the edge and it is definitely a bold move for Royal Selangor that brings a whole new challenge when it goes into other industries by crossing beyond the world of pewter manufacturing. So in my opinion, I don’t think it would be surprising if one fine day, Royal Selangor succeeds as a very highly respected global conglomerate brand that is successful in various industries and not just the pewter manufacturing. At the end of the day the fundamental principle is the more territory you control, the more powerful you are. So this is exactly what Royal Selangor ought to do. Expand its product ranges to a broader variety and engage the brand name in the lives of more people that would cut across all walks of life. References: Royal Selangor Pewter (n. d. ) Royal Selangor. [online] [Accessed: 20 November 2012]. Peopalove (2012) BrandTalk: Branded means Wanted. [online] Available at: http://www. peopalove. com/brandtalk/2005/jul/wanted. html [Accessed: 20 November 2012]. The Star Online (2012) Royal Selangor on expansion mode. [online] Available at: http://biz. thestar. com. my/news/story. asp? file=/2010/9/18/business/6935822&sec=business [Accessed: 20 November 2012].

Day Care Center vs Nanny

There are many parents who are looking for someone who takes care of their children while they are away. Their option will be a day care center or nanny. If you are one of those parents, I want to persuade you not to choose quickly because they are not the same. They provide your child with different environment, you should select after understanding their similarities and differences. The first similarity between a day care center and nanny is that they take care of your child for specific period. Some parents can’t have jobs or study and pursue careers. It is because they have to take most of their time off for taking care of their children and don’t have time to do it. The job of day care provider and nanny is to help those parents by taking care of their children. The second similarity is that a staff in day care center and nanny are trained people. They are educated in early child development or a related field. It means that they can assist your child in developing his academic skills. They can help children with preparation for kindergarten and children who are in school with homework. Also, because they studied early child development or related field, they know children’s emotional needs and how to discipline properly. The third similarity is that they have issues with illness. Day care center can’t let you leave your child with them when he is sick. It is because, in the day care center, children are in close contact with other children ant it will let germs spread easily. On the other hand, it is needless to say, but a nanny can’t take care of your child when she is sick either. The first difference is the number of children they take care of. Day care provider can’t take care of multiple children because there are many children in day care center. It means that they will not give one-on-one attention to your child. However, your child’s being among many children will good to your child. Your child will learn how to socialize because he will interact with other children. On the other hand, nanny is responsible for only your child, so your child will be able to open his heart to her quickly. The second difference is the location where they look after your children. Needless to say, if you choose day care center, your child will be taken care of in the day care center. Your child may feel uncomfortable because he can’t move freely in the day care center like he does in his house. On the other hand, nanny comes to your home to take care of your child. Your child may feel comfortable to be in his house, but he will not be able to make friends like he can in a day care center. The third difference is the cost. You will have to pay for day care center between 62 dollars to 320 dollars a week. On the other hand, the cost of nanny is from 350 dollars to 700 dollars a week. The cost of day care center is much cheaper than the cost of nanny, so to put your child into a day care center will help you a lot with money. However, a nanny does things worth the cost. For example, if your child is allergic to a certain food, she will not cook meal that contains that food if you ask her. This will not be done in day care center. As you know now, a day care center and nanny are similar, but not the same. They provide different environment for your child and affect you differently. Because of it, you have to consider carefully with whom you should leave your child while you are away.

Free Essays on Reality

If you saw my family sitting together at a restaurant, you would say to yourself,† now there is a nice looking family.† Everyone says so. Although underneath it all is what you really don’t see. I was blind to it myself until it was brought to my attention. Two people that were destined to be together from the start are just falling apart more and more everyday. Walking into my house ten years ago you would smell whatever was cooking on the stove, the fireplace burning in the living room, or Dads’ cologne when he walks from his bedroom. Now, it’s just a stale smell from an old house. It’s like no one is even living within the walls of the English tutor home. No love between the two people that made everything what it is today. It was a major change for all of us to move here from New York. It seemed like the â€Å"in thing† was parents getting a divorce. We felt like a minority moving here because our parents were still together. My sister and I would listen to our friends and how difficult it is for them to be fair and see each parent every other week. All we could think to ourselves was, â€Å"thank God that is never going to happen to us.† Well it wasn’t until the middle of my sophomore year that it was brought to my attention by my dad that things weren’t going all that great, and that in fact they hadn’t been for quit some time now. I remember standing in our hot muggy garage as he was telling me this. Perspiration was melting off both our faces. I’m not sure if I was angry or scared; but I knew my Dad was trying to hold back his tears. Everything that meant the most that day just went from the top to the bottom of the list. One thing that was different from all of the other families that go through this is that my parents tried very hard to put things back together. They went to counseling and little get-aways. Again, my sister and I thought that things were going good between them. We just wen... Free Essays on Reality Free Essays on Reality If you saw my family sitting together at a restaurant, you would say to yourself,† now there is a nice looking family.† Everyone says so. Although underneath it all is what you really don’t see. I was blind to it myself until it was brought to my attention. Two people that were destined to be together from the start are just falling apart more and more everyday. Walking into my house ten years ago you would smell whatever was cooking on the stove, the fireplace burning in the living room, or Dads’ cologne when he walks from his bedroom. Now, it’s just a stale smell from an old house. It’s like no one is even living within the walls of the English tutor home. No love between the two people that made everything what it is today. It was a major change for all of us to move here from New York. It seemed like the â€Å"in thing† was parents getting a divorce. We felt like a minority moving here because our parents were still together. My sister and I would listen to our friends and how difficult it is for them to be fair and see each parent every other week. All we could think to ourselves was, â€Å"thank God that is never going to happen to us.† Well it wasn’t until the middle of my sophomore year that it was brought to my attention by my dad that things weren’t going all that great, and that in fact they hadn’t been for quit some time now. I remember standing in our hot muggy garage as he was telling me this. Perspiration was melting off both our faces. I’m not sure if I was angry or scared; but I knew my Dad was trying to hold back his tears. Everything that meant the most that day just went from the top to the bottom of the list. One thing that was different from all of the other families that go through this is that my parents tried very hard to put things back together. They went to counseling and little get-aways. Again, my sister and I thought that things were going good between them. We just wen... Free Essays on Reality According to James, pragmatic reality seems to be an individual’s construction of ideas and is based upon the fulfillment of one’s own interests. First of all, James believes that there is a number of different â€Å"worlds† or realities that exist such as the world of science, the world of abstract truths, etc.. Of these worlds that James thinks exists, he feels that the world of physical objects is the most important world when considering reality. He considers this world to be most important because physical objects have more impact on our lives and most affect our ability to fulfill our ends. So, when we discuss James and his ideas on a pragmatic reality, we are focusing on the reality of physical objects. James’ ideas on pragmatic reality also seem to take into account two major sides. Side one would include an individual’s interests, values, and concerns, and side two would include an individual’s experiences. James thinks that an individual creates his own reality by sorting through his interests, values, and concerns and then relating his experiences to those factors in a way that will be satisfying to him. This process will result in an individuals own reality, and not any â€Å"absolute† reality. What is real needs to be understood, and if one can not understand something, then it is not reality to that person. Therefore, each individual’s perception of physical objects will result in an individual sense of reality for each individual based on the perception of the same group of physical objects. James’ metaphysical conception of reality is based on the idea that there are many ways that one can view something, and once again it is up to the individual to decide which way the thing will be perceived. The idea here is not to argue about which point of view is the correct one, but it is to see which point of view is more appropriate given the purposes the individual has. Many examples are given ...

Art vs Design Essays

Art vs Design Essays Art vs Design Essay Art vs Design Essay If we want to talk about Design, many people will think about work of Art because we usually see those words beside each other as Art and Design such as a name of a school School of Art and Design and understand Design convey aesthetics as Art but their meaning is totally different. Moreover, lines between them are complex and intriguing. Many designers are artists and many artists are designers. Artists almost never want to be called designers but many designers seem to want recognition as artists. However, as easily explain, art is created by artists or aspiring artists or artistic creation while design is produced by designers. In fact, Art and Design have a connection between them. There are some pretty clear areas and have also identified where those areas have become blurred. Commercial sense The first point is that designers work for money in the commercial sense but artists usually recoup their cost of creation to purchase new paints or inks or paper. Design as a career pays a lot more than Art. In the real world for most cases, therefore Designers probably should be quite content not being called Artists because design often is about meeting commercial outcomes Design is start from thought, art is begun from feeling Another point, Design is about solving problems and sorting through hypotheses and alternatives to create the best solution to something â€Å" the best chair, home, garden, room, poster, or car. Design is about understanding people and the user experience. Design is a very calculated and defined process; it is discussed among a group and implemented taking careful steps to make sure the objectives of the project are met. Designers are similar to engineers in that esteem and must not only have an eye for color and style but must join to very complex functional details that will meet each objective of each project. The word design lead itself to a hint that someone or something has carefully created a thing and much planning and thought has been achieved to produce the imagery or materials used for the project. On the other hand, Art is about creating works which try to arouse a response in the viewer, to make them rethink assumptions or look in a new or specific way. Art is something completely separate. Good artists should convey a message or inspire an emotion it does not have to adhere to any specific rules. Artists are creating their own rules. Art is something that can draw a single thought or feeling such as happiness or sadness from the hands of the artist. The artists are free to express themselves in any shape, form, color, using any number of methods to transfer their message. Artists do not need to explain why or what they did something . Different roles As the beginning of the article, many designers are artists and many artists are designers. There are some designers who could be loosely called artists. However, the problem is not that designers cannot be artists but it is that being a designer is different from being an artist, just different between driving trains and trucks. A train driver can be a truck driver even though these are different roles. Potters make cups commercially as well as pieces of artwork. The sculpture made by the potter does not turn the cup into Art. Convergence between Art and Design In summary where gotten more confusing, this is a convergence grey area. Design and art are mixture that designers create their products or objects. They are not just good designs but works of art as function and aesthetic. Art affects to feeling of consumers as aesthetic while design correctly responses as a function use. If they lost either design or art, their products or objects will not be successful. Therefore designers are artists in their own right. There is no architectural design that is not art and no landscape design that is not art. Both design and art are able to go along together even though they came from difference places. This is how to create a truly harmonious balance between art and design.

Startups in Publishing †IPR License

Startups in Publishing – IPR License Startups in Publishing – IPR License What’s the â€Å"publishing industry†, really? It’s a mixture of a lot of companies, big and small, that all revolve around authors, books and readers. The big ones have been shaken by the digital disruption and are only now realizing the truth of â€Å"adapt or die†. And because they’re big, this will now obviously take time, as Hugh Howey recently pointed out (quite accurately).That’s where the smaller cogs in the wheel come in–and I’m going to say â€Å"we†, as Reedsy is a part of the machine, and I’m a part of Reedsy. Since the digital disruption, the landscape of publishing has become a fabulous playing ground for many startups. So many, in fact, that I hear this question a lot when presenting Reedsy: â€Å"Do you really think we need yet another self-publishing/digital publishing company?†My answer is usually a version of: â€Å"Are you satisfied by the current state of this industry? Do you think ind ependent publishing has now been made a simple process? Do you think we’ve all finally, fully embraced the digital disruption?† I dare you to say yes.Here at Reedsy, we’re big fans of all the little ships that enter the vast ocean of book publishing with the certainty that they will make a difference. We believe they will be the ones fashioning the future of the industry and turning it into something coherent and adapted to these modern, digital times.To celebrate them, we have decided to create a serial on startups that we will be publishing every Monday on this blog. These are all startups actually providing fantastic value to authors, and which we believe will play an important role in the future of publishing. For this reason, they are all startups that Reedsy is or will be partnering with in the near future.Today, we start with IPR License, the first and only online platform on which to acquire subsidiary book rights and permissions on a global scale. It was founded by Tom Chalmers back in 2012 and has greatly grown since. Read our interview with Tom below.RF: Why did you start IPR? What’s the founder’s story?Tom Chalmers: I founded my first publishing company in 2005, Legend Press, and with only a borrowed computer and no experience or contacts I licensed the second novel into seven editions and four languages. Five further companies were started between then and 2012, when the idea of licensing potential that had stayed with me since 2005 came to the fore. That led to my seventh company, IPR LIcense, the global rights licensing platform.RF: That’s great! I actually was at Frankfurt Book Fair, and felt it was more mess than â€Å"Messe†Ã¢â‚¬ ¦ So I can understand the need for an online platform for trading rights, but how quick do you think big publishers can be to switch from a meeting-at-book-fairs model to an online one? Is your ambition to replace big international fairs or to complement them?TC: Itâ₠¬â„¢s not a case of switching from face-to-face meetings–publishing will always be a subjective and personable industry–but complementing them. Book fairs are now hubs of business and not the only place to do business, which does mean a smaller but more focused footfall.Technology not only means business can be completed 24 hours a day seven days a week, all year round, but at the book fair as well. We see a time shortly where meetings can be held and interested parties can then complete the deals immediately rather than waiting for the two-weeks-later follow-up.RF: What rights are most acquired by publishers on IPR License (digital, print, foreign, Film/TV, etc.)?TC: It is hard say as we have over 13 million titles on the platform, not only books but journals, manuscripts and screenplays too. The obvious focus is on print and in particular translations where there is huge potential, but we also see lots of for instance audio, large print and production materials deals being completed as well. The book is a single entity of intellectual property, one of many that can potentially be licensed.RF: How active are you in the negotiations and contracting that follow after a publisher has singled out a book whose rights they are interested in?TC: As much as the member would like us to be. In general we are a technology solution to allow the seller and buyer to directly complete deals. But we also have a team to help facilitate the transactions, so if a seller says they want a bit of help in the negotiation or contract and so on, we will provide that for them.RF: I think that’s great. It’s important to keep this individual approach to every single client even if you have a scalable model. Now over to the revenue stream; what’s your business model?TC: We charge a flat annual fee of  £99 for authors and a fee for publishers dependent on company turnover. We then take 15% commission from deals completed via the platform.When you join IPR License, you don’t only have access to market-leading technology but account management, licensing and marketing support. We usually say the annual fee is the equivalent to the fee from a single deal completed, a lot less for authors, so the risk is not unreasonable.RF: Now here’s something I’ve always been curious about: Some say indie authors start out self-publishing specifically in the hope of getting discovered by a traditional publisher. But on the other hand, you get the numerous stories of traditionally published authors switching to self-publishing as soon as their contracts end (or even sooner). From what you’ve seen at IPR, which wave is bigger: indie to trad or trad to indie? Or do you see a hybrid model becoming the norm?TC: We’ve seen a self-published author, Mary Wood, received a seven-book deal from Pan Macmillan and we have many authors who have reverted the rights from publishers and are looking to license them directly. Weâ⠂¬â„¢re not really focused on or interested in the trend, which I imagine is changeable anyway; we’re solely focused on helping the rights owner, whether an author, publisher or agent, license their valuable IP to third parties around the world.RF: What would be your top advice to self-publishing authors looking to sell their print or foreign rights? In other words, what do publishers look for on IPR License?TC: Get the basics rights: how the book is listed, what categories to use, what content to use to support the potential purchase of the rights, ensuring the correct sales and rights information is listed and so on. Also, making sure the key books are listed as key books as they are then prioritised in the search engine.RF: How should indie authors be using IPR? Should they be listing a particular kind of title? Or is the benefit of an open directory like IPR that even niche works can find an audience, and so all works ought to be listed?TC: We try to be as open as possibl e and we see licensing deals being completed for works completely across the spectrum. As well as getting the basics rights, as per above, I would also say to take a back step and think honestly about where the work may appeal and to tailor the listing details accordingly. A lot of authors say â€Å"perfect for film† or â€Å"should be big in the US† etc., but the most successful ones have a basic understanding of the markets and a realistic view of where the work will appeal.RF: You launched Rights Magazine last year to coincide with the five biggest international book fairs in 2014. What’s its content and who is it distributed to? Why a magazine?TC: It contains editorial, company news, publisher and author profiles and highlighted titles, etc. We have a market-leading technology platform but we also want to provide as much visibility and marketing for our members as possible and the magazine has been a very successful way of achieving that. It is distributed i n different ways at each book fair and is part of a wider promotional plan at each event.RF: From founder to founder, how do you see IPR License and Reedsy working together? What value would Reedsy add to IPR License (and its authors)?TC: I think two ambitious start-ups looking to be at the forefront of the market should have natural synergies, whether that means providing joint services, education or other forms of partnership, so I look forward to a long period of working together and discovering what can be offered to each other’s customers to improve their experience.RF: Easy one to finish: How do you envision IPR License in 5 years? Do you have any major milestones you plan to hit on the way?TC: Our plan is to be the industry standard tool for finding and transacting rights business. We are confident that will happen over the next 12 months, so saying where we’ll be in five years would sound far too grand.RF: Thank you for your time, Tom!Post edited by our lovely editor Becca!Find us on Twitter: Reedsy, IPR License, Tom Chalmers and Ricardo

Foreign country relating to the world Essay Example | Topics and Well Written Essays - 750 words

Foreign country relating to the world - Essay Example India is one of the few countries which escaped from the damages of current global recession. India has achieved this positions through carefully planned economic and foreign policies. They have adopted a diplomatic approach to most of the problems associated with it in the region and never adopted an aggressive approach even when their sovereignty was in jeopardy. Immediately after getting freedom, India has started conscious efforts to make an international body for the non-aligned countries under the leadership Prime Minister Jawaharlal Nehru. Former Egyptian President Abdul Nazar and Yugoslav President Tito joined hands with Nehru in the formation of NAM. At the time of cold war both US and USSR tried to gain the support of NAM countries in order to expand their power. Some political analysts believe that India was more aligned towards USSR at the time of cold war, but even then India never given up their commitment towards NAM movement. After the destruction of former Soviet Union, America has started to attract India’s support in international affairs because of India’s growing stature as a world economic power. At present India is maintaining a good relationship with both America and Russia which help them in interfering in international politics effectively. â€Å"The principles of Indias foreign policy have stood the te st of time: a belief in friendly relations with all countries of the world, the resolution of conflicts by peaceful means, the sovereign equality of all states, independence of thought and action as manifested in the principles of Non-alignment, and equity in the conduct of international relations†.   (Indias Foreign Policy - 50 Years of Achievement) â€Å"Indeed, the Independence of India itself played the role of a catalyst in removing the vestiges of colonialism in other parts of the developing world, particularly in Africa† (Indias Foreign Policy - 50 Years of Achievement) India has

Role of Leadership in Managing Quality Research Paper

Role of Leadership in Managing Quality - Research Paper Example Moreover leaders establish a particular direction for their followers which allow them in managing the internal environment of the organization, business, school, institute, nation etc. Once the adherents follow guidance provided by their leader efficiently they can ultimately achieve their targeted goals, aims and objectives in an organized manner. Hence it is clearly evident that quality can easily be maintained with good leadership on any stage or medium as it is the excellence of leaders who are able to set objectives efficiently and assist their followers in implementing those objectives within specified time limits (tribehr.com, 2012). In Big Organization Considering the role of leaders in big organization it is found that leaders are proactive and lead their employees through providing example. The employees follow such instances after being inspired by the charismatic leadership of their leader rather than having a sense of dictatorship. A good leader is one who leads in a ma nner which is depicted through implementation and then leading through actions as opposed to simply dictating their rules and actions without exemplifying any real instances. Leaders recognize and act in response to the variation of the external environment and completely understand the ups and downs of the changing external environment. They are then able to communicate the right direction to their followers for attaining quality in work. The role of leadership in a big organization is to comprehend the requirements of every stakeholder such as clients, owners, suppliers, working staff, general public and any other concerned associate of the business. Every stakeholder formulates the significant part of the quality management process hence they all combine to have an effect on organization’s success. It is the quality of good leadership to induce ethical values throughout their organization which can be achieved through organization’s mission statement or they can the mselves become role models for inspiring their employees for becoming a strategic part of quality management initiative (lennoxhill.co.uk, 2011). True leadership has the ability to equip their employees with the essential resources and struggle to fulfil their duty with sincerity and accountability. The entire organization can be motivated by true leaders for fulfilling their duties and get everyone involved in the process of quality management. It is essential at this stage that leaders must inspire and recognize the contributions and efforts made by employees at all levels which will further instigate a sense of accountability amongst employees and will inspire them in attaining more results and they will voluntarily involve more in quality management procedures. This entire process is dependent on the inputs from both sides whether it is the leader or it is the company’s workforce (Ovretveit, 2005). In Educational Institution The educational field has also changed consider ably in a manner that education administration is now treated more towards the scope of educational management which is now further improvised and transformed into educational leadership. This example is clearly evident from the ceremony held in 2000 having the inauguration of the National College for School Leadership in England. The expression ‘instructional leadership’ is basically derived from North America and it has been superseded in England and all around the world by the concept of ‘learning centred leadership’. It has become a requirement for educational leaders and managers to focus all their efforts more towards the quality management of their educational institution for competing with the other leading